Hendrik Deckers' Weblog (English)

The Power Of Us

Mass collaboration on the Internet is shaking up business.

Read this article - Sell your last Telco stocks - Skype is powering a revolution.

Corporate Blogging: why should your company do it?

Richard Giles (who currently works for Sun Microsystems Australia) mentions 7 reasons for companies to blog:

1. Because the internet is humanising, and blogs help humanise a company.
2. Because the blogosphere helps keep your finger on the pulse of the industry, and being a part of that sphere adds credibility.
3. Because consumers are smarter today. E.g. - We're sick of corporate speak. We can see right through it.
4. Because it means you can communicate with your communities unfiltered, and it promotes instant feedback.
5. Because it builds a network.
6. Google' Page Rank
7. Because you become the expert.

Read his article "Corporate Blogging - My Talk From Perth Blog Nite" here.

What are Corporate Bloggers? People who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are clearly affiliated.

There are about 5000 corporate bloggers worldwide today ...

source: David Sifry (founder and CEO of Technorati) in Oct 2004 State of the Blogosphere: Corporate Bloggers

Hendrik Deckers
Chairman Ecademy Belgium
Managing Director Close Partners